Alexandra is Vice President of Novità Communications. An excellent writer and strategic thinker, she loves to craft meaningful brand, product, and project stories, determining how they fit into the broader conversation and the client’s overall goals. Her over 15 years of expertise spans across a range of diverse industries, from major shows such as Salone del Mobile and NeoCon, to luxury brands such as True Residential and Lodes, as well as architecture firms, non-profits, and tech and innovation companies.
Committee Statement and Goals:
Our goal for the Communications Team, which is made of several committees and task forces, is to be the voice of our chapter while reflecting the programs and standards set by ASID National.
We will communicate upcoming events, all chapter and committee initiatives, share information and resources, and support all the stakeholders of our community – within the chapter and design industry.
We will communicate the mission, “design impacts lives,” and educate the public on the value of working with an ASID designer.
We will help attract new members to our chapter and retain current membership.
Susan K. Tully
Susan K. Tully, NCIDQ, ASID, is an interior designer specializing in hospitality design. She currently practices residential design at SKT Interior Design in Rutherford, NJ. She has worked for ForrestPerkins, at the U.S. State Department’s Overseas Buildings Operations Bureau, and as an adjunct professor of interior design at Marymount University.
Whether staging model apartments for developers or providing e-design services for residential clients, Diana brings a unique point of view and eclectic resources because of her background as a design editor. A graduate of the New York School of Interior Design, Diana served on the ASID NY Metro Board from 2017-2019. She’s also a member of IIDA, IFDA and NAWBO.
Sarah P. Fletcher, principal in Sarah P. Fletcher (SPF) Communications, is a seasoned PR and marketing communications professional with an entrepreneurial spirit. A specialist many aspects of the industry, especially the design/furnishings sector, she enjoys a full roster of clients that bring new challenges and opportunities every day. After teaching at two New York City schools, she began her career in the design industry as research editor at House & Garden magazine.
Lisbeth Jimenez is a commercial Interior designer who produces exceptional and transformational design concepts—creating beneficial spaces that positively impact her clients and their environments. Lisbeth participates in interior design pro-bono projects, and has designed spaces for a number of non-profit organizations while also being an education advocate and teacher.